COURTNEY THUL

BLENDING CREATIVE DIRECTION, DESIGN & FLORAL ARTISTRY FOR MOMENTS THAT FEEL LIKE ART


Events, brands, editorials

Intentional > traditional

Inspired by art & fashion

Aquarius to the core

Installations have my heart

< Restaurant, gallery, BnB venues

Anthurium are my current fav

“London fog to-go pls”

TS + Mac Miller on repeat

Take me skiing & surfing

Worldwide | IAH & YYC


CONSULTATION

BOOKING INTERNATIONAL WEDDINGS, EVENTS,
EDITORIALS & BRAND ACTIVATIONS

BASED IN HOUSTON + CALGARY

Every project begins with creative direction, shaping intentional concepts that reflect each client’s story while maximizing visual impact. Prioritizing art-driven design, sculptural installations, and bold compositions over traditional industry standards, we create experiences that feel both innovative and refined.

From virtual design suites to full event and floral design, our offerings are tailored to a range of investment levels, with on-site bookings reserved exclusively for projects that align with our creative vision and embrace avant-garde design.

Established in 2021 in Canada, THE SERIES has since expanded internationally, accepting worldwide commissions and destination events, with seasonal offerings in Houston and Calgary.

BEHIND THE SERIES

EXPLORE OFFERINGS

FAQ

THIS MAY ANSWER YOUR QUESTION

  • We design a variety of events, including weddings, elopements, private celebrations, brand activations, and creative experiences. While our portfolio spans a range of occasions, we specialize in creating impactful designs for intimate gatherings and micro-weddings hosted at venues such as boutique hotels, private estates, BNBs, restaurants, and galleries. Each project is envisioned as a one-of-a-kind art direction, blending conceptual event design with sculptural florals for moments that feels like art.

  • While most of our clients book full event & floral design, we also offer floral-only services for weddings, events, installations, brand activations and editorial projects. Each floral project is curated with the same attention to detail and artistry as our larger design concepts.

  • Our services are tailored to each event, with several tiers available depending on your needs.

    • Virtual Design Suites begin at $1000, and are ideal for DIY brides or design direction without the commitment of on-site execution.

    • Signature Design Offerings begin at $7,500, and are ideal for clients looking for immersive floral and event design experiences.

    • Intimate Gatherings such as micro-weddings, elopements, dinner parties and brand activations typically range from $15,000-$25,000.

    • Large Events & Productions such as weddings with 50+ guests, brand retreats and large activations range between $25,000-$100,000.

  • We recommend booking 8-12 months in advance for weddings and large-scale events, and 2-6 months in advance for editorials or smaller projects. This ensures time for sourcing unique florals, refining design concepts, and coordinating with your vendor team.

  • We design worldwide events so our work is available wherever your story unfolds. Travel requirements vary depending on location and scope, which we’ll review during your consultation.

  • These services are designed as an accessible option for clients who love our aesthetic but don’t require on-site execution. We offer a dedicated package for DIY florals, along with a more involved package that covers every layer of your event design. These offerings include tailored design concepts and styling direction, along with curated moodboards, shopping lists, and more. Typically, these suites are ideal for anyone planning to DIY their event or handoff a blueprint to be executed by your preferred vendors.

  • Your design begins with a SERIES of consultations to understand your vision and develop a custom concept. From there, we deliver a refined design suite to act as the blueprint for your event. For signature offerings, we’ll then coordinate sourcing, installation and production details to bring your event to life seamlessly (like an event planner with a heavy focus on styling, design and florals).

  • Yes - We often collaborate with planners, photographers, and creative teams to ensure every layer of your event design feels seamless. We’re comfortable leading the design vision or serving as the floral and creative partner within a larger vendor team.

  • Our designs are project dependent and may incorporate fresh, artificial, or a curated combination of both. Fresh florals are often used for weddings, gatherings, and editorial projects where fragrance, seasonality, and texture bring the design to life. Artificial flowers are ideal for permanent or long-term installations such as storefront displays, interior design, brand activations, and galleries. We source premium-quality artificial stems that look and feel realistic, allowing us to create sculptural installations with lasting impact. Whether fresh, artificial, or both, each project is designed to reflect your vision and the needs of the space.

discovery call

IF YOU HAVE MORE QUESTIONS,
SCHEDULE A COMPLIMENTARY CONSULTATION